The latest addition to the Becks brewery catalogue in Germany is not a new beer, but flute shaped can. The brand stands out with a new design in a market characterized by competition and stagnation.

Le Beck’s is a special edition that breaks with the image problem that stigmatized the beer can. It represents Beck’s fine values, giving its premium blonde pils a deserved position and reserved for special occasions such as classical concerts, galleries or exclusive private and public events.

The limited edition of Le Beck’s beer flute was released in March 2018 and 5000 units were produced. Following its success, Beck’s is planning to launch the product on a global scale.


Don’t drink and drive. Enjoy responsibly.

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