With Grant’s whisky we show you the third part of the 2018 marketing campaigns for spirits. It’s “Good Things Start With Three”.
This short 30-second advertisemen by Grant’s explains what the number three means to them. Relating that at Grant’s “they believe that all good things start with three”. It certainly is for the whisky distillery. Grant’s Triple Wood whisky has been aged in three different types of wood, for a fine and delicate taste: virgin oak barrels, American oak and spare Bourbon in its blend.
A 15-second version is also available:
But who is behind the creation of this Grant’s marketing campaign? The Mattr Media agency in London, is the creative responsible, and have been responsible for creating advertisements for other alcohol brands such as Guinness beer. The advertising was directed by Josh Hine.
The advertising was launched specifically for television in South Africa, Kenya, Cameroon and Tanzania.
Don’t drink and drive. Enjoy responsibly.