As part of its image renewal, Martell is launching a technological experience at Paris airports, among other cities.
Martell XO launches the experience in the commercial spaces of the airports so that the users know better the brand. Through a virtual system, users will receive a personalized service after sharing their memorable moments. In fact, cognac can be tasted in the same place. In addition, they give the user a premium card that details the moment they chose with the drink recommendation.
The Martell experience accompanies the user throughout their journey at the airport. In other words, the brand’s new design and strategy is present on the site so that the user can connect with Martell. The cognac made this possible through a partnership with JC Decaux Airport Media. The chosen airports are Paris, Hong Kong, Shanghai, Singapore and Los Angeles.
The new Martell bottle
The new Martell XO bottle is based on an arc-shaped design that combines a bold and contemporary design with a refined brushed gold finish. It is available at GTR stores with a recommended retail price of $283.
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