Molson Coors is launching a new range of products, including non-alcoholic seltzer drinks, a novelty. Read more here.
Molson Coors, mainly beer producer (Coors, Molson Canadian) brings to the market new drinks taking advantage of the impact of hard seltzer. These drinks, which have been causing a stir in the summer for the last year due to their low alcohol content and attractive flavors, seduce the brewer. They have decided to create a non-alcoholic version of this drink to be released this fall.
Called Huzzah, the new seltzer water includes probiotics* that keep the intestines healthy, according to the company. Huzzah will be available in three flavors: strawberry-hibiscus, juicy pear and raspberry-lemon.
The sale of Huzzah will start online from this month. Additionally, it can be found in certain stores in Southern California.
Motivated by new growth opportunities, Molson Coors decided to create these alcohol-free offers. Last year the beer company partnered with L.A. Libations, an incubator known for working with various healthy beverage brands.
In addition to the Huzzah Seltzer, Molson Coors will be launching other products. Among them, MadVine, a diet soda available in three flavors: monk's fruit, bourbon vanilla, yuzu lemon and black cherry.
Molson Coors has also decided to go further by creating an alternative drink to milk, made from barley grains. The new product, which they have not yet named, will be a "nootropic performance drink" that targets gamers and developers.
Danny Strepper, the CEO and co-founder of L.A. Libations, said the new brands "are driven by our dedication to health, wellness and social responsibility.
Don't drink and drive. Enjoy responsibly.