The new $186 million Macallan distillery can be visited virtually thanks to a dedicated space made available to New Yorkers. New York City was able to enjoy the experience at the famous Grand Central Station.
A visit to The Macallan Distillery Experience teaches those interested about the new distillery, the 100% natural colour of Macallan and a sip of the new whisky The Macallan Edition N°4, the fourth in a series of limited annual editions, created to reveal the mastery of the perfect selection of barrels that has inspired all Macallan single malt whiskies since 1824.
The Macallan Distillery Experience in virtual reality was executed together with the 360-degree video and RV Blend Media company and the Pixel Rain Digital projection mapping company in the project.
Don’t drink and drive. Enjoy responsibly.