Here is a short story of Martini, the classic italian vermouth known worldwide.
Known for its healing properties, back in the day, vermouth served as as a medicinal elixir. But it began to appear on the mass market from the 19th century.
One of the pioneering companies in the international takeover of vermouth was Martini & Rossi. Based in Turin, Alessandro Martini and Luigi Rossi founded the company. Today, the company continues as a main name in vermouth.
Martini & Rossi debuted in 1864 with the well known vermouth Rosso. Today, the company manufactures a wide range of vermouths: Extra Dry, Bianco, Rosso and their new Riserva Speciale Ambrato and Rubino (which are nothing short of exquisite).
Each bottle of vermouth contains a blend of Italian wines specific to each style of vermouth. Vermouth uses neutral grain alcohol to enrich. As for the flavor, a secret blend of plants may include: orange peel, lemon and lemon zest. Other ingredients include rose, cinchona peel, yellow gentian root, sacred thistle, dandelion leaves, rhubarb root… and the list is long !
Don’t drink and drive. Enjoy responsibly.