The century-old distillery’s brand founded in 1898 was acquired in 2016 by Brown Forman and today they are premiering their new image. Read more here.

The new launch of Benriach whisky is a return to the market with all the best they have to offer. After its acquisition in 2016 by Brown Forman (Jack Daniel’s, Woodford Reserve, Tequila Herradura…) its Master Blender, Rachel Barrie, led the remodelling of the brand.

Officially unveiled on September 10th, the packaging is also part of the new image of the Benriach 10. For now, two of the seven expressions reach the large and medium surface markets. The first is The Original Ten, and the second is The Smoky Ten.

The Smoky Ten will delight peat fans as it has been smoked this way and reaches 46º. While The Original Ten reaches 43º.

The prices of each whisky are 34.10 euros for The Original Ten and 35.60 euros for The Smoky Ten.

 

Don’t drink and drive. Enjoy responsibly.

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