Diplomático Rum features celebrity chef and TV personality Michael Symon as part of “The Heart of Rum” campaign.
In order to highlight the heart and experience that Diplomático Rum inscribes in each of its bottles, the Venezuelan rum producer launches “The Heart of Rum” campaign. Through this collaboration between the Chef and Diplomático Rum, a one-year partnership is created, bringing together the brand values of Diplomático’s artisanal, family heritage and authenticity on the one hand, and the passion and stories that motivate Symon’s love for cooking on the other.
Both Diplomático Rum and Michael Symon share the use of local and more refined ingredients, such as their sugar cane, and the meticulous methods and commitment to creating extraordinary dishes from simple, high-quality ingredients.
“My kitchen is a representation of my love for my craft, for those I share a meal with and for those who have helped me along the way,” said Symon.
“Diplomático has long been one of my favorite spirits to sip and cocktail in the kitchen, but beyond its delicious taste, it’s a brand that truly reflects this philosophy and cares about crafting quality products with purpose.”
The campaign is supported by a series of videos highlighting some of Symon’s favorite dishes and cocktails to make at home for family and friends. Through the videos, enthusiasts will be able to recreate their dishes and cocktails, such as the classic Daiquiri cocktail.
Symes recently participated in the television program “Good Morning America” for National Cocktail Day, recreating cocktails with Ron Diplomático such as the Moscow Mule, replacing vodka with rum. Among other cocktails, he prepared fizz and sours.
For his part, Diplomático expressed about the collaboration with Symes. “We are proud to partner with a true craftsman like Michael Symon,” said Diplomático senior brand director Alex Fellows.
“He is an expert with a deep respect for his craft, process, ingredients and heritage. These values represent Diplomático rum at its core and have made us the trusted brand we are today.”
The brand will release additional video content featuring Michael Symon throughout the year with timely recipes and cocktails that will be featured on the brand’s social channels.
Diplomático Planas Daiquiri
60 mo of Ron Diplomático Planas
30 ml of lime juice
15 ml simple syrup
Type of glass: glass / martini
Preparation: add in a shaker, ice, Ron Diplomático Planas, green lemon and syrup. Shake well and strain into the glass. Garnish with a lime wheel.
Diplomático Planas Mai Tai
30 ml of Diplomático Planas Rum
30 ml of Diplomático Mantuano Rum
15 ml of orange liqueur
22.5 ml of lime juice
22.5 ml of pineapple juice
Type of glass: long drink
Preparation: add all the ingredients in a shaker with crushed ice. Shake and pour the contents into your glass over ice cubes. Garnish with fresh mint and pineapple leaf.
Diplomático Mantuano Afternoon Punch
*Recipe for several people
600 ml of Diplomático Mantuano
450 ml of cold green tea
15 orange shells
10 strips of saffron
Type of glass: a pitcher, and cups
Preparation: add all ingredients in a pitcher or punch bowl, with ice. Mix well and chill. Serve in glasses. Decorate the cocktail glass with Maraschino cherries.
To learn more about Ron Diplomático, visit rondiplomatico.com.
Don’t drink and drive. Enjoy responsibly.