Top ten
Social networks, an indispensable part of any brand today. These alcohol brands shine on the social networks because of their commitment to their audience and great strategies. Via The Spirits Business.
10
Rémy Martin
The identity of this cognac is reflected in lifestyle photos and cocktail recipes in addition to its food pairings.
Another plus of the brand in social networks, is that during the confinement they kept their audience alert with videos and cocktail recipes to do at home, in addition to making live broadcasts.
Followers:
-Facebook: 2,539,276
-Twitter: 18,600
-Instagram: 49,200
-Engagement: 7
-Frequency: 7
-Creativity: 7
-Consistency: 8
-Score: 29
9
Jameson
Jameson has a strong presence on Instagram, and they take advantage of special dates to highlight their brand – from Mother’s Day to Star Wars Day! The brand also does contests and quizzes on Instagram frequently.
Followers:
-Facebook: 4,127,443
-Twitter: 38,800
-Instagram: 144,000
-Engagement: 7
-Frequency: 7
-Creativity: 8
-Consistency: 7
-Score: 29
8
Maker’s Mark
The bourbon brand kept its loyal followers during the confinement with “Stay Home” messages and the #GiantLittleVictories hashtag to highlight small achievements people made each day.
Facebook: 839,637
Twitter: 133,100
Instagram: 162,000
Engagement: 8
Frequency: 7
Creativity: 7
Consistency: 8
Score: 30
7
Grey Goose
With constant publications and cocktail videos, particularly made by celebrities, they knew how to build loyalty among their existing and new followers. The brand focused on lifestyle images of easy-to-prepare cocktails and promoted virtual happy hours.
Facebook: 2 500 478
Twitter: 90 800
Instagram: 337 000
Engagement: 7
Frequency: 8
Creativity: 8
Consistency: 8
Score: 31
6
Smirnoff
Smirnoff’s social networking strategies were reinforced by the release of its new seltzer drink. The brand’s campaign changed to the latest to adapt to the covid situation.
Facebook: 2 500 478
Twitter: 90 800
Instagram: 337 000
Engagement: 7
Frequency: 8
Creativity: 8
Consistency: 8
Score: 31
5
Captain Morgan
The preferred rum brand of young people in the United States is a Twitter user, where they post cocktail recipes for important occasions such as World Cocktail Day. In addition, they interact with fans, re-tweeting their publications.
Facebook: 5 021 883
Twitter: 25 800
Instagram: 115 000
Engagement: 9
Frequency: 9
Creativity: 7
Consistency: 8
Score: 33
4
Malibu
The brand did not hesitate to promote the summer so that fans would aspire to this season of the year. They published funny videos to raise the spirits during the isolation. They promoted the hashtag #ABitOfSunshine to keep you connected.
Facebook: 2 446 768
Twitter: 47 500
Instagram: 48 600
Engagement: 9
Frequency: 7
Creativity: 9
Consistency: 9
Score: 34
3
Jack Daniel’s
The American whiskey brand published almost every day on Twitter, short videos to promote their products and best drinks. They also took advantage of days like Mother’s Day, without forgetting to promote responsible drinking. They also offered simple cocktail recipes and kept their readers informed about the temporary closure of their distillery tours.
Facebook: 18 847 420
Twitter: 201 100
Instagram: 501 000
Engagement: 9
Frequency: 9
Creativity: 8
Consistency: 9
Score: 35
2
Jägermeister
The herbal liqueur used its Meister Drop Ins series on social networks as part of the Save The Night campaign. The campaign supported artists as well, and the brand didn’t hesitate to make the stay-at-home message clear on its networks. And to interact with their fans, they asked to send photos of their home bars while promoting homemade cocktail recipes. Finally, they created cocktail competitions, and promotions with Deliveroo.
Facebook: 5 767 514
Twitter: 93 300
Instagram: 462 000
Engagement: 9
Frequency: 10
Creativity: 7
Consistency: 9
Score: 35
1
The winner of this count of the strongest brands in social networks is ABSOLUT VODKA. Pernod Ricard’s brand had a strong interaction with consumers on Twitter and had a strong presence on Instagram Live, with fun cocktail classes during isolation. Absolut kept an eye on its followers by offering virtual happy hour funds, creating competitions to win merchandise.
Facebook: 7 756 687
Twitter: 89 000
Instagram: 808 000
Engagement: 9
Frequency: 9
Creativity: 8
Consistency: 9
Score: 35
Don’t drink and drive. Enjoy responsibly.