France. Meet the exclusive Grey Goose bottle with an electroluminiscent label
Grey Goose in collaboration with the prestigious design company Dapy has launched the exclusive bottle that illuminates the emblematic logo of the brand, the goose. AIPIA reported.
The vodka bottle has a waterproof luminous label with a battery nestled inside, with no wiring required. The label is electroluminescent, seamless and with a striking effect and allows the brand to highlight more of its logo. It is a patented creation and was presented during the Luxe Pack NY by Dapy.
Dapy is a company specialized in luxury packaging. They were responsible for the label and bottle design. It has been a challenge for the company to achieve the adhesion of the label to the bottle. In fact, sales director David Jacquet says they worked for a year at Dapy on both the patent and the design. The bottle will be available during the summer and is already on the shelves.
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