Paris. Havana Club will have digital glasses at its ephemeral Plaza Havana Club bar
Pernod Ricard and the agency Black Sheep have developed a digital glass for Havana Club. Bar customers can place their cocktail orders themselves with just a few clicks. The Spirits Business reported.
The innovation of the digital glass was premiered last week in Paris. The Pernod Ricard Group commented, “This is the group’s latest example, which goes beyond traditional brand-consumer communication and helps establish new interactions with consumers. It is worth noting that Pernod Ricard has been developing an initiative to promote technology in the world of spirits.
Ordering in a modern way will be possible with the Havana Club connected glass for bars and restaurants, making it easier to pay and simplifying the waiters’ performance. This experience applies to Havana Club at this time and until September 15 at the Plaza Havana Club, an ephemeral summer place in Paris dedicated to this Cuban rum.
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