We think this ad by Smirnoff is great. Spirits Hunters prone exactly this: drinking responsibly

We think this ad by Smirnoff is great. Spirits Hunters prone exactly this: drinking responsibly. As this ad depicts, fun and responsible can go together.

The campaign, called “Welcome to the Fun%,” continues Smirnoff’s approach of portraying the vodka as affordable and suitable for a broad swath of consumers. The anti-snobbery play on “the one percent” seeks to counter more expensive and exclusive brands.” (AdAge)

What is the art of drinking? We are all in phase with slow food …slow this, slow that… but are we really teaching people how to drink? How to appreciate?  What counts is, learning, savoring what you are drinking. Smaller portions, knowing and appreciating what you are drinking is very important when tasting.

As my grandmother would say: “You are not going to eat three pieces of cake just because it is good“.

So why drink too much? When drinking should become an art and should be taught as such. Take your time to taste a drink, learn to prepare cocktails by applying rules such as measuring and pouring the right amounts. Use your senses: your sight, your smell, your taste. And of course, join current movements that prone low A.B.V drinks and cocktails.

We believe an education bring knowledge so read us and learn to taste.

 

Don’t drink and drive. Enjoy responsibly.