12.5% Growth Reported for Jose Cuervo Owners

Photo by Pateo on Unsplash

The Mexican group Becle, which produces Jose Cuervo reports an annual increase in sales.


Growth in stern

Becle’s super premium tequila brand Jose Cuervo boosts sales by 12.5%. In the last nine months, through September 30, sales reached 7 million pesos (US$366,000).

Total sales volume increased 6.8% to 5.3 million nine-liter cases. The Mexican group states that this is due to “strong depletion trends in each region and increased volume in each product category“.

This is a stable and positive situation for the group, as they state: “it continues to outperform the broader spirits category. And the company remains well positioned with strong brands in high-growth categories“.

Without a doubt, as EBITDA (earnings before interest, taxes, depreciation and amortization) increased 31.5% to $1.3 million pesos (US$68,000).

Total net sales in Mexico increased 15%, thanks to a strong growth in volume of super permium tequila brands. On the other hand, the United States and Canada enjoyed a 10% net increase in sales. In the rest of the world, they rose 19.7%.

Jose Cuervo, undisputed leader

Among the group’s individual brands is Jose Cuervo Tequila. It represents total net sales of 34.6% for the first nine months of the year. And its sales increased 22%.

The rest of Becle’s brands represent 26.8% of total net sales, and saw an increase of 21.1%.



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