And, how does one French taste a drink?

If there’s one thing the French stereotype is their finesse, champagne, appetizers and wine. But how do they drink them?

They look as if they know every drink they wobble in their hand. They seem to be born with an innate culture of tasting. Well, the French have known about drinks for as long as we can imagine. Maybe the idea that they look like they know what they’re doing is because they just have a tendency to appreciate what they drink.

Tasting in France goes through a special moment. Slow drinking is one of those things we usually do when we want to have a drink. The French are right, and this from an early age.

The young people whose furor and euphoria of university life well catches them are a little unmarked. In countries like the United States, where countless fraternities celebrate party after party, they are introduced to this world through challenging beer goggles, beer pong and the famous “chug, chug!” that encourages drinking as much as possible from a hose, without stopping. But yes, this happens everywhere too.

In France, we find young people that try to imitate their elders. The well-known apéro, the sacred moment after work, is the ideal moment to taste that cocktail, that beer, or that wine after study or work. Sitting on the edge of a corner bar terrace, the tasting begins its ritual. Conversation also plays an important role. The Frenchman can wait a long time to ask for his first or next round. Also, family dinners or Sunday family lunches do not skimp on serving the aperitif and/or digestive. Let the tasting begin.

Call it genetics, call it culture… And we ask ourselves, are the French just able to taste better than the rest of the world?


Don’t drink and drive. Enjoy responsibly.


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