Learn more about Kenya’s whisky culture from Glenmorangie’s business development manager

In an interview with The East African, Charlie Steel, director of business development for Glenmorangie whisky in Europe, Africa and the Middle East, commented on how whisky is consumed in Kenya.

I have discovered that Kenyans are eager to learn more about single malt whiskies. Mixologists use it in some of their cocktails. I’ve been doing some training while I was in Nairobi. Rwandans drink more champagne than whiskey.” Steel said. He knows the African continent well, in fact his father came to Kenya in 1944, where he lived until he left school. He eventually joined Glenmorangie and worked there for 20 years.

Charlie Steel continued his father’s legacy, as he puts it, “I am following in my father’s footsteps. Glenmorangie is a unique single malt whisky, and is particularly noted for the distillery’s stills, which are said to be the highest in Scotland. At 8 m high and 5.1 m wide at the neck, they are the height of an adult giraffe.


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