new whisky powers design

Powers Irish whiskey reveals a new bottle design

The Irish whisky brand Powers changes the label on its bottles, to attract a new generation of drinkers. Read the news here.

This new design will be available initially in the United States from March 2020 in the Gold Label range. In addition, it will be deployed in the Powers Three Swallow and Power’s John’s Lane ranges by mid-2020 in the USA. The rest of the world will enjoy the new design from the end of 2020.

Ireland, for its part, will deploy the new design on the Powers Three Swallow and Powers John’s Lane bottles in March 2020. The Powers Gold Label line is still under review.

The new design also includes a new bottle shape inspired by the silhouette of the still at the Dublin distillery. The redesign of the label for the Powers whisky ranges includes a diamond design with the letter “P” representing the Powers legacy and the history of Irish whiskey.

The “P” is an important element for the distillery. It is found everywhere, on barrels, on stationery, receipts and invoices, on everything the distillery left behind. And most importantly, in the Powers mirrors we find in Irish pubs.



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