Spirits Hunters videos

Meeting with Jack Daniels assistant master distiller

Chris Fletcher has been working with Jack Daniels whisky since 2001. Chemist by background, he is currently assistant master distiller of the brand.

In this video, he shares his professional experience and also tells an anecdote about the first time he tasted Jack Daniels. Chris reveals that his grandmother introduced him to this whisky.

As assistant master distiller, Chris Fletcher masters the Jack Daniels manufacturing process to perfection. He recognizes that for generations, the brand has kept its identity and know-how. These qualities are passed on to those involved in the spirits distillation process. Chris feels proud of his involvement in the creation of what he sees as the best whisky in the world. In the interview, Chris also mentions Jack Daniel, the founder of the distillery who has dedicated his life to the development of whisky. A commitment that brought to the brand the prestige we know.


Don’t drink and drive. Enjoy responsibly.