Why is Ellie Goulding investing in Hard Seltzer SERVED?
Ellie Goulding, the British singer-songwriter, acquired a “significant” stake in the hard seltzer brand Served.
Served is a brand of hard seltzer produced in the English county of Herefordshire, where Goulding grew up. It is a hard seltzer that is notable for being created by infusing sparkling spring water with surplus fruit and spirit. It is also gluten-free and plant-based, sugar-free and contains just 57 calories with 4% alcohol.
The brand has principles that Ellie Goulding identifies with, something that led to her interest in the brand. “I lead a busy lifestyle and am passionate about my health, fitness and the environment,” she explained. “Served is a brand that allows me to have it all: a delicious and refreshing alcoholic beverage without all the calories, sugar and bad stuff.”
Its founders, brothers Ryan and Dean Ginsberg, met Goulding through a mutual friend. Goulding said the brand is “the best hard seltzer I’ve tasted by quite a margin” and is “driven by care and respect for the natural world at this crucial time.”
“We are thrilled to welcome Ellie as co-owner of SERVED and to build a global brand alongside her. Ellie embodies everything we stand for at SERVED, and will be an integral part of the brand as we continue to grow.” Dean Ginsberg said.
Served comes in fully recyclable cans and uses fruit that would otherwise have gone to waste. In addition, 5% of the profits from each can sold go to environmental projects and to help critically endangered species around the world.
Goulding added of Served: “We refuse to compromise on the quality and health of the natural world. We use ‘low-hanging fruit’ as a food waste intervention, the most innovative eco-friendly packaging materials we can think of and will support habitats, people and animals on the front lines of nature’s crisis. We will remain 100% transparent.”
To learn more : https://www.serveddrinks.co.uk
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