Elon Musk, or the art of seeing the tequila glass half full

24.11.2018

The megalomaniacal investor made us laugh on April 1 when he announced with great fanfare the creation of his own brand of Tequila: Teslaquila. But the best jokes are always the shortest! And Elon Musk should have learned the lesson: his crazy project is turning into a nightmare. It has just attracted the wrath of the Tequila Regulatory Council (CRT) in Mexico, the country where the drink will be mainly produced.

While he filed a patent last October with the American Chamber of Commerce, the latter has just opposed the project. According to him, production as it stands would be illegal because the product is subject to very strict regulations. Tequila is protected by a controlled designation of origin: “it must be produced from blue agave distilled in the Mexican municipalities of Jalisco, Guanajuato, Michoacán, Nayarit or Tamaulipas,” the CRT said. Before adding:”” We can’t put an end to tequila on anything”.

In addition, the billionaire is required to partner with an approved agave producer if he wants his production to be legal and authorised.

But how could the founder of Space X omit so many production details? One thing is for sure: you can’t improvise yourself as a tequila producer. And being called Elon Musk and a visionary entrepreneur does not make you a man above the law. Who knows: maybe Elon Musk finally wants to follow in George Clooney‘s footsteps? In 2017, the American actor sold his own tequila brand “Casamigos” for $1 billion to Diageo. To be continued…

Don’t drink and drive. Enjoy responsibly.