Explore the world of Vermouth with Martini and Rossi

Vermouth is a fortified wine flavored with plants including herbs, roots, bark, seeds, spices and flowers. It is traditionally served as an aperitif alone or in classic and contemporary cocktails.

Known for its healing properties, vermouth served as as a medicinal elixir. It began to appear on the mass market from the 19th century.

One of the pioneering companies in the international takeover of vermouth was Martini & Rossi. Based in Turin, and founded by Alessandro Martini and Luigi Rossi. Today, the company continues to be a main name in vermouth.

Martini & Rossi was launched in 1864 with its vermouth Rosso. Today, the company manufactures a wide range of vermouths: Extra Dry, Bianco, Rosso and their new Riserva Speciale Ambrato and Rubino (which are nothing short of exquisite).

Each bottle of vermouth contains a blend of Italian wines specific to each style of vermouth. Vermouth uses neutral grain alcohol to enrich. As for the flavor, a secret blend of plants may include: orange peel, lemon and lemon zest. Other ingredients include rose, cinchona peel, yellow gentian root, sacred thistle, dandelion leaves, rhubarb root… and the list is long !

 

 

Don’t drink and drive. Enjoy responsibly.