India’s alcoholic beverage industry drops to 3.4% in 2019
Reports indicated the result of alcoholic beverage sales in 2019 in India, pointing to a drop to 3.4 %. Via Times Of India.
The sales of alcohol sales by volume in India fell to 3.4 % in 2019, a significant drop from 11 % in 2018. In fact, the economy suffered a slowdown which negatively impacted consumer demand. This information comes from IWSR Drinks Market Analysis.
The country sold 686 million 9-litre bottles of whisky, vodka, rum, beer and other beverages, compared to 663 million in 2018. Whisky, on the other hand, increased by 2.5%. While rum 2.9% and vodka 6.7% respectively. Still, Indian consumers prefer IMFL (Indian Made Foreign Liquor) and whisky because of relatively lower price-tags.
The 2019 results are consequence of several events. For instance, the national elections during the summer decreased sales and production due to more prohibition days imposed. The alcohol ban in the state of Andhra Pradesh also had a negative impact. This state is one of the most important for the market.
India has been suffering from ups and downs, in fact 2017 was disastrous, while 2018 enjoyed great success. “India has a very volatile environment,” explained Carlsberg CEO Cees’t Hart last year.
The liquor companies, both those that saw growth and those that saw losses, had very low numbers on both sides.
This year is expected to be tougher for companies, as as around the world, the containment of the COVID-19 pandemic has led to a sharp drop in alcoholic beverage sales for some sectors.
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