London-based start-up El Destilado debuts with a range of Mexican agave-based beverages
London-based start-up El Destilado made its debut with a range of 13 drinks based on Mexican agave.
Designed by Michael Sager and Marcis Dzelzainis of Hackney’s Sack & Wilde wine bar, and Alex Wolpert, founder of the East London Liquor Company, El Destilado worked with a range of small independent Mexican producers to source their portfolio. It includes 11 agave and two sugar cane distillates.
Note that agave distillates, which are very similar to mezcal, cannot technically be called that because they are produced by mezcaleros that work outside the limits of the Mezcal Regulatory Board in Mexico. The name agave distillates allows them a certain freedom in terms of flavours and recipes.
Sugar cane distillates, for example, are mainly for rum. As you will have understood, the restriction is strict in Mexico.
This new range expresses “the distinctive space, history, time and environment in which they are created” said the brand, with packaging that “avoids stereotypical cultural iconography” with “a minimal aesthetic that distinguishes it in the market”.
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