Marketing Campaigns #5: Cîroc vodka x Moschino Wonderland Pop-Up
On our fifth part of Marketing Campaigns, Cîroc Vodka and Italian fashion brand Moschino feature with the Wonderland Pop-Up.
Yes, the super-premium French vodka brand decided to go fashion by partnering together with Moschino. On one hand the partnership brought the birth of a special limited edition bottle, showcasing the classic and iconic Moschino gold chain on the bottle’s design over a light shade of blue to bring out the golden design.
You can take a look at the bottle designed for Cîroc by Moschino’s mastermind, creative director Jeremy Scott on the video below.
On the other hand both brands embarked on a journey to Italy. To launch the Wonderland Pop-Up, the team headed to the ski resort Cortina. The event was hosted by Jeremy Scott during the opening party. The Pop-Up featured a giant swing and a snow globe-style domes showcasing the light blue and golden chains previously designed on the special bottle.
Both brands continue the marketing campaign by promoting the use of the #CÎROCYOURWORLD hashtag and covering more parties all over the world.
Don’t drink and drive. Enjoy responsibly.