Snoop Dogg launches his own brand of gin and already wins awards

Snoop Dogg will distribute his INDOGGO® gin in the United States. Read more here.

Snoop Dogg’s just-released gin is already winning recognition at the Proof Awards 2020 with a double gold medal in the Taste & Design category. The legendary and iconic American rapper is not alone in this adventure, he is joined by celebrities Martha Stewart, Dwayne Wade, Trey Songs and Terrence ‘J’ Jenkins. The latter joins Calvin “Snoop Dogg” Broadus as the company’s chief creative director.

INDOGGO® has a natural strawberry flavor that results from the combination of seven premium botanicals. Among other flavors, INDOGGO® has juniper, essential for creating gin, orange, coriander and cassia. In addition, the gin is certified gluten-free and distilled five times, ensuring its purity.

INDOGGO® recommends several recipes for cocktails, such as the INDOGGO 75, the Strawberry Basil Gimlet, Strawberry Ginger Highball, the Remix or the Long Beach Lemonade.

In 1994 Snoop Dogg wrote the song “Gin & Juice”. The artist always wanted to have his own brand of spirit so it seemed an excellent idea to create what would become INDOGGO®.

For now the gin is available for shipping in the United States.


Don’t drink and drive. Enjoy responsibly.


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