A new design for Veuve Clicquot’s Grande Madame Champagne by Yayoi Kusama
A limited edition of Veuve Clicquot champagne has been designed with polka dots by Japanese artist Yayoi Kusama.
The Grand Madame Champagne de Veuve Clicquot is a limited edition of champagne available from this month worldwide. It is a 2012 vintage that for this edition adopted a different style. The design of the bottle was born from a collaboration between the French champagne house and the avant-garde artist Yayoi Kusama.
Photo: Veuve Clicquot
Both the bottle and its box are adorned with Kusama’s emblem symbol, the polka dots. The dots have been redesigned as champagne bubbles and the design finds balance by a flower pattern on the box reminiscent of the artist’s series ‘Flowers that Bloom at Midnight’.
The artist’s rather cheerful work evokes joy and optimism in a period basically dominated by the Covid-19 pandemic that is sweeping the world. It is Kusama’s way of interpreting this champagne in such difficult times.
Yayoi Kusama x Veuve Clicquot
There is a parallel between the artist and the ‘Grande Dame’ Veuve Clicquot. Veuve, took the reins of the champagne house after being widowed at the age of 27. Both Yayoi and Veuve, despite being almost two centuries apart, their eccentricity and determination to settle down and their visions create a link between them. Through this creation, the House pays homage to ‘The Great Lady of Champagne’: Veuve Clicquot.
And it is worth noting that this is not the first meeting between these two women. In 2006, on the occasion of an auction in Tokyo, Yayoi Kusama had already given new life to the portrait of Madame Clicquot. Today, the dialogue between the artist and the Maison continues and takes a new step forward through this creative collaboration.
Photo: Veuve Clicquot | v “Twist with Madame Clicquot! © YAYOI KUSAMA
The champagne expresses at its best the passion and love that Veuve felt for the Pinot Noir grape.
The 2012 La Grande Dame blend is composed primarily of grapes from the historic Grands Crus vineyards. These are among the most prestigious in Champagne. Pinot Noir predominates in 90% of the blend magnified by 10% Chardonnay, with grapes from Aÿ, Verzenay, Verzy, Ambonnay, Bouzy. The 10% of Chardonnay comes from the vineyards of Grands Crus de Avize and Mesnil-sur-Oger.
The bottles will be available for sale from September 23rd. In Japan, in particular, a pop-up store will be exhibited as the artist’s experience with the champagne house. In addition, there will be a special sculpture available upon request created by Kusama to wrap the La Grande Dame bottle. There are only 100 sculptures and their price has not been announced yet. The latter are hand painted and called ‘My Heart That Blooms in the Darkness of Night’.
For information on the availability of champagne in your country, please consult: https://www.veuveclicquot.com or the distributors in your country.
Don’t drink and drive. Enjoy responsibly.