Bell’s Brewery has released a beer that you can enjoy any time of the year
Because yes, beers also have their season to drink them throughout the year. The weather, the moments, the times of the year influence our selection to make an ideal tasting.
But what if we want a beer that will adapt to any time of the year? That’s the solution Bell’s Brewery comes up with with No Yeah. A golden, crisp and dry ale with 4.5% alcohol.
“It’s balanced, not overly bitter and will appeal to lager fans and those looking for a good beer.” The brand said in a statement about the launch.
It is also worth noting that we are talking about a craft beer.
“We saw an opportunity in our core offerings, part of a growing market. But also a niche near and dear to us as Midwesterners,” Bell’s president and founder Larry Bell said in a statement. The craft brewery is located in the Midwestern United States, in Michigan.
He added that the beer will appeal to those “looking for an alternative to high ABV beers, something crisp, fresh and less hoppy.” No Yeah fits into the craft beer trend of the last year and a half. That is, lighter, and even gluten-free for those watching their caloric intake.
For now the beer is available in the U.S. at select stores like Bell’s Eccentric Cafe and General Store in Kalamazoo. Other stores across the country in states such as Michigan, Wisconsin, Indiana, Ohio, Illinois and Minnesota.
The U.S. craft beer market
According to Market Data Forecast, the U.S. craft beer market was worth $45.03 million in 2020. It is estimated to reach a value of $121.69 million by the end of 2025. Undoubtedly a growing market registering an annual growth rate of 22% between 2020 and 2025.
The craft market was on the rise during 2019 versus the overall beer market in the country. It recorded an increase in sales volume 3.6% versus -1.6% with the rest of the overall market. In 2019, there were 8275 craft breweries operating, including 2058 microbreweries, 3011 brewpubs, 2966 draught breweries and 240 regional craft breweries. (Brewers Association).
Don’t drink and drive. Enjoy responsibly.
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