France. The calvados brand Maison Drouin renews its image and comments on its future

Buisness & Machés interviewed Guillaume Drouin, CEO of the Maison Drouin, in which he explained the new image of the brand of calvados, its most recent brandy, the evolution of Drouin’s gin and how they are determined to conquer cocktail bars.

Since 2014, Maison Drouin has focused on this image renewal, both to increase visibility and to make the packaging more readable. They also caught up with the current tastes.

Today, Drouin gin, launched in 2015, is exported to 25 countries with a favourable sales development. The success of gin is due to its original ingredients: 30 varieties of cider apples and special aromatics. La Blanche brandy, on the other hand, has a very important potential in mixology, and is appreciated pure, frozen.

To close, Guillaume Drouin explains that they are trying to conquer a younger audience, which today is quite open and motivated to get to know spirits that are rich and complex in history.

 

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