Heineken beer launches new anti-plastic format with cardboard rings
The Dutch beer creates a new format to discard the plastic rings that hold cans and reduce plastic packaging.
517 tons of plastic discarded
The brewer declared that with the manufacture of cardboard rings they would eliminate 517 tons of plastic from their packaging. This, however, by the end of 2021.
This eco-friendly carboard is the result of an investment of £22 million in new technology and production facilities at their stalls in the UK. The material is made from recyclable cardboard and is strong enough to bear the weight of a package.
And not only the Heineken brand will benefit from this innovation, the Foster’s brand will also benefit from April 2020. In addition to Kronenbourg 1664 and all brands in can format: Strongbow, Bulmer’s, Red Stripe and John’s Smith’s by the end of 2021.
Existing for 50 years, the classic plastic ring is synonymous with ocean pollution and a threat to marine life.
The United Kingdom is the first of 190 brewery countries to adopt this eco-friendly packaging. Due to the large production of beer cans: Foster’s 150 million and Heineken 39.5 million.
The introduction of ecological material will reduce carbon emissions caused by the production of multi-pack cans.
Other eco-friendly solutions
Brewers like Carlsberg, announced the use of glue to hold their beer cans. In addition to the creation of paper bottles. For its part, Diageo has begun replacing the plastic in its Guinness, Harp, Rockshore and Smithwick’s beers with cardboard.
In addition, the American brewer Budweiser announced that they would eliminate plastic rings from their entire range produced in the United Kingdom. These beers include Stella Artois, Budweiser and Bud Light. Total plastic replacement should be completed by the end of 2020.
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