Explore the world of Vermouth with Martini and Rossi

24.11.2020

Here is a short story of Martini, the classic italian vermouth known worldwide.

Vermouth is a fortified wine flavored with plants including herbs, roots, bark, seeds, spices and flowers. We usally serve vermouth as an aperitif alone or in classic and contemporary cocktails.

Known for its healing properties, back in the day, vermouth served as as a medicinal elixir. But it began to appear on the mass market from the 19th century.

One of the pioneering companies in the international takeover of vermouth was Martini & Rossi. Based in Turin, Alessandro Martini and Luigi Rossi founded the company. Today, the company continues as a main name in vermouth.

Martini & Rossi debuted in 1864 with the well known vermouth Rosso. Today, the company manufactures a wide range of vermouths: Extra Dry, Bianco, Rosso and their new Riserva Speciale Ambrato and Rubino (which are nothing short of exquisite).

Each bottle of vermouth contains a blend of Italian wines specific to each style of vermouth. Vermouth uses neutral grain alcohol to enrich. As for the flavor, a secret blend of plants may include: orange peel, lemon and lemon zest. Other ingredients include rose, cinchona peel, yellow gentian root, sacred thistle, dandelion leaves, rhubarb root… and the list is long !

Don’t drink and drive. Enjoy responsibly.