World Class: The three main cocktail trends for 2019

The 2018 WORLD CLASS Bartender of the Year competition is being prepared in Berlin, with 56 countries participating before a jury of experts on world flavours.

Here are their fundamentals for a 2019 cocktail :

1. Low and ABV-free cocktails
Low-alcoholic beverages are favoured, or even without alcohol. Since its launch in 2016, Seedlip has continued to strengthen. And yes, alcohol-free options are particularly popular with young consumers: 46% of people under 35 are likely to order an alcohol-free cocktail, compared to only 16% of those over 35. In 2019, WORLD CLASS expects this trend to accelerate, as the global trend towards well-being continues to grow.

2. #My Cocktail
In 2019, the appearance of the drinks will be just as important as their taste. The recognition of social media plays a major role in the consumption habits of young consumers. As a result, brands and bartenders will continue to experiment to give their cocktails and social reach a new dimension.

3. Maintaining momentum
No waste, the best bars will go beyond waste reduction, eliminating perishable food and transforming leftovers into innovative ecological cocktails.

Don’t drink and drive. Enjoy responsibly.

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