French distributor Dugas creates an exclusive partnership with Disaronno
The French premium spirits company Dugas associates with the world-renowned Italian liqueur Disaronno. Read the news here.
To reinforce its Italian offer, Dugas has now partnered with Disaronno, the famous Italian brand of amaretto liqueur recognized worldwide.
The Dugas company , through François-Xavier Dugas, declared after this new alliance that “It is a formidable opportunity to be able to complete our brands portfolio with an authentic and iconic product, recognized by the profession“.
Dugas will activate the distribution of Disaronno in France from 1 January 2020. Exclusive distribution throughout the French network.
Disaronno is a liqueur made from bitter almonds. Now, is part of Dugas’ brands portfolio alongside spirits such as Diplomático, Rhum Don Papa, etc.
In addition, François-Xavier adds, “This new partnership opens up new growth prospects for both houses“.
For his part, Disaronno also expressed his vision about this new alliance. Augusto Reina, President of ILLVA Saronno Holding declared: “France is a key strategic market for the development of the growth of ILLVA Saronno, especially thanks to the interest of the French consumer in Disaronno. To create a new growth factor, we have decided to appoint Dugas as a distributor of our flagship brand Disaronno as of January 1, 2020. At the same time present in on-trade and off-trade, Dugas proves to be the best organization. With the necessary potential to activate and support the development of Disaronno. We thank Rothschild France Distribution for the collaboration in the past and look forward to working with Dugas“.
Rotschild France Distribution was in charge of the distribution of Disaronno for several years on the French market.
Source: Press release Société Dugas
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