Tourists discover the sake industry in Japan: a boom for Japanese tourism

Sake is a symbol of Japan and as such, it attracts a multitude of tourists. This situation reflects in a way the level of interest in sake out of the borders of the Japanese nation. In addition, more and more beverage factories are developing abroad. With the opening of the Japanese sake industry to tourists, a new dynamic is emerging.

Visitors have the opportunity to participate in excursions to strategic sake production sites, including farms and breweries. The tours are interactive, allowing tourists to participate in a variety of activities. Training on rice cultivation as a raw material for sake brewing is also organised.

During these sessions, participants learn more about the importance of selecting the right water for the drink. The aim of these different programs is to get those visiting Japan interested in sake.

According to figures released by Japan National Tourism Organization, about 16 million tourists have set foot to Japanese soil in the first three months of 2018. The breweries want to take advantage of this situation to export more sake abroad.



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