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Top ten

10 spirits brands with outstanding digital strategies

The following brands excelled in the world of spirits with outstanding marketing strategies. Diageo, Sailor Jerry, and more, exploited the digital scene during Covid-19.

10 spirits brands with outstanding digital strategies 10

Tequila Cazadores

It stood out with the Closest Cinco campaign to celebrate the Mexican Cinco de Mayo festival. The campaign was conducted on social networks and motivated people to create cocktails based on tequila and tacos at home and celebrate online with friends. #cazadorestequila

 

 

 

10 spirits brands with outstanding digital strategies 9

Diageo

To encourage people to make good online gatherings during covid-19, Diageo launched The Virtual Good Host, a guide to learning how to be the best online host! Diageo made available several animated short films offering tips on how to create the best virtual celebration. #diageo

 

 

 

10 spirits brands with outstanding digital strategies 8

Sailor Jerry

The tattoo artists were also very affected by the Covid-19 because of cancelled appointments and closed tattoo studios for health measures.

Sailor Jerry’s rum brand created #supportyourartist, an online social networking initiative to raise funds for affected tattooers. #sailorjerry

 

 

 

10 spirits brands with outstanding digital strategies 7

Hendrick’s Gin

Hendrick’s Gin created a social program to help bartenders get back to work. The initiative is called Pour it Forward and gave $200 to each worker who participated in it. Bartenders were to create cocktails with Hendrick’s Gin, tell the story of a bartender friend and nominate another bartender to join the challenge. Each bartender who took part would receive a $200 tip. #hendricksgin

 

 

 

10 spirits brands with outstanding digital strategies 6

Fever Tree

Developed a series of free online seminars during the peak phase of the Covid-19 pandemic, for those without jobs in the food, beverage and hospitality industry.

The webinar is held once a week with topics to develop various aspects in a professional.

The initiative was created by Fever Tree Canada. #fevertree

Register for the Fever Tree Webinar.

 

 

 

10 spirits brands with outstanding digital strategies 5

Reyka Vodka

Through the Reyka Runners trotting group, made up of several hospitality professionals, over $30,000 was raised for the charity The Drinks Trust to support those affected by the coronavirus pandemic. #reykavodka

 

 

 

10 spirits brands with outstanding digital strategies 4

Smirnoff

The Smirnoff vodka brand created a campaign to promote its line of Smirnoff Red, White and Berry seltzer drinks in the United States before the Memorial Day weekend.

Called Pass the RWB, it consisted of 30-second montages in which they encouraged consumers to create a short video in which they “pass” a can of the seltzer.

The campaign invited celebrities like Dave Bautista from the movie Guardians of the Galaxy, and actresses Diana Guerrero, Laverne Cox and Alyssa Edwards. #smirnoff

 

 

 

10 spirits brands with outstanding digital strategies 3

Bombay Sapphire

As we know, Bombay Sapphire has been promoting the Stir Creativity project for some time. This time, the home series consisted in creating cocktails at home through master classes. Bartenders like Franck Dedieu and James Daw are leading the initiative. #bombaysapphire

 

 

 

10 spirits brands with outstanding digital strategies 2

London Essence Co

The toner and mixer brand launched the Cheers To You campaign, through which consumers can donate £10 to The Drinks Trust by sending a text message. In return, donors would enter to win a year’s supply of London Essence Co. #londonessenceco

 

 

 

10 spirits brands with outstanding digital strategies 1

Didsbury Gin

Didsbury Gin created the “The Spirit Of Life” out of house advertising campaign in partnership with Ocean Outdoor, after receiving funding of £10 million. The Gin brand distributed posters throughout the city of Manchester designed by Daniel Bickerton. #didsburygin

 

 

Don’t drink and drive. Enjoy responsibly.